Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Monday, September 10, 2018

Engage with video

As a creative content agency, Set Visions collaborates with clients to deliver engaging imagery and video to support their marking needs. Digital Marketing is an increasingly important part of a brand’s strategy in a highly competitive online market that offers multiple platforms from YouTube to Twitter to Instagram and Snapchat to maximise a brand’s visual reach.

A recent project with Wickes kitchens saw us develop a number of marketing solutions for their new product offering. Their handleless kitchen ranges needed a style concept, imagery for brochure and video to build awareness. Our in-house team produced this exceptional content over a number of phases with our project managers working with key stakeholders via on online approval tool and face to face presentations.

The minimalist kitchens were designed to reflect the Intelliga True Handleless system with clean flowing lines and key statement style. CGI stills were produced ensuring the images were technically correct and satisfied to the visual guideline our Art Director set. Here’s the development of one of the ranges, Esker.

CGI White Handleless kitchen

The CGI team then expanded the concept a step further and animated key elements to bring the kitchens to life. This new content was then edited with motion graphics to highlight key call outs to the customer. The result is a fantastic video resource that can easily be re-edited for specific audiences and platforms.

To see how our creative team can help you develop a brand voice, extend your customer reach and improve your Google rankings get in contact with the team on 01274 610600.

Monday, September 3, 2018

New Senior Video Producer

Motion, our video department has grown rapidly in the past year and we’re delighted to welcome Dan to the Set Visions team. With creative background in art direction and project management we know Dan will be a perfect fit as our new Senior Video Producer.

The increase in demand for video from our clients illustrates the booming competitive market. Video is a fantastic tool to upsell the hidden benefits of your product, increase Google rankings and easily reach new audiences through social media.

Dan’s background in commercial video production, location shooting, animation, motion graphics, editing and along with a wealth of technical experience, strengthens our Motion department’s offering. Dan’s already made himself integral to the production team, overseeing a project with over 200 edits, he’s certainly not phased! We’d like to wish Dan good luck in the role and hope you enjoy meeting all our fantastic clients.

Dan Renton Set Visions video producer

To see a selection of our Motion portfolio check out our Vimeo site covering location work, CGI animation and studio filming or contact the sales team on 01274 610600 for an informal chat to discuss how our Motion team can help grown your business.

Monday, July 2, 2018

World Cup Brand exposure

Video has rapidly become the most effective way to sell your product online. By visually engaging with your current and potential customer base, you can build trust and communicate the values of your brand and key selling points of your product. Not only does video boost your Google rankings, it is encouraged on social media to be shared, gaining huge exposure to a new audience.

Hisense, one of our global clients, launched their product to sit alongside the sponsorship of the 2018 FIFA World Cup in Russia. The marketing campaign has seen their brand reach global audiences, with video being key to their marketing strategy.

By using video on their website to support the new product launch Hisense can easily communicate key product features and benefits whilst engaging with their customers for longer, leading product interest into product purchase.

Hisense world cup video CGI advertising

The creative team at Set Visions have designed the CGI videos to be easily adaptable to suit alternative products. This means we can quickly produce vital content within brand guidelines for our client who needs to be responsive to the market.

To see how we can help convert your marketing investment into an advertising tool get in touch with our team on 01274 610600 or visit our Motion portfolio.

Monday, March 26, 2018

Video Producer required

Set Visions has an exciting opportunity for a Video Producer - New Department Lead to join our team based in Bradford.

Video Producer required set visions team

We are one of the leading CGI and photography suppliers to many of the UK’s largest home decor retailers and manufacturers. We’re now looking to further expand our services of video and CG animations within the Motion department.

We are looking for a self motivated Video Producer - New Department Lead, ideally with some sales experience with the passion and creativity required to take this fledgling department from strength to strength. You’ll be coming in at the start as they invest in this department, we are looking for someone who has the energy, enthusiasm and experience to be the driving force of the department – utilising the animation, videographers and post production expertise we already have in-house.

Key responsibilities of the Video Producer - New Department Lead

- Taking client’s brief from creative concept through to final edit.
- Managing in house creative and production teams, out sourcing when required.
- Managing deadlines and budgets for projects.
- Working with their sales and marketing staff to produce new sales leads
- Client facing presentations and quotations.
- Producing video packages using production techniques, including but not limited to filming in studios, studio set up, studio lighting, autocue operation, writing succinct, factually accurate voice over and editing as well as sourcing other material.
- Seeing content through to publication, Editing and self-publishing where required.
- Responsible for thinking through and around editorial problems, developing realistic alternative strategies and approaches.

The ideal Video Producer - New Department Lead must have

- Experience in the use of a variety of production equipment.
- Quick to understand a brief and provide creative input.
- Experience working on multiple projects at the same time.
- Experience of working to tight deadlines.
- Self-motivated and able to engage well in a team.
- Sales experience would be an advantage.

If you feel you are the right candidate for the role as their Video Producer - New Department Lead then please send your CV to info@setvisions.co.uk with any relevant online portfolio links.

Wednesday, January 17, 2018

Engage with your online customers

Video content is vital to engage with online customers. Video is a great channel to explain unique tech and design features that aren’t necessarily common knowledge or visible. Design features are often the tipping point for a customer to click the ‘Buy Now’ button, lifting your product above the competition. The challenge for our in-house team is to make the content both engaging and informative.

Our video department, Motion, strategically plan every animation to keep videos short and educational whilst informing the customer of all the benefits in one place. This eliminates the need for further information searching, retaining the viewer’s attention and more importantly their purchasing decision.

A recent project has seen us complete a range of such CGI animations that does just that for Hisense, simply explaining their high-tech fridges and TV’s in a way the customer can relate to. These CG videos show that not all fridges are made equal - therefore giving the customer a more informed choice and confidence in the brand and product.

Tuesday, November 7, 2017

The driving force behind CGI animation

Set Visions Motion department creates video content that sells. Our creative team of art directors, videographers and CGI animators work together across multiple disciplines to produce informative and instructional videos suitable for web, instore and social media.

This latest animation had to answer two specific briefs. The first was to work with and without sound to be an informative selling tool to be shown in store to trade and public. The second use is social media, illustrating brand style with instructional use. Our project manager worked closely with the client to present the story board, gain product knowledge and coordinate Set Vision’s in-house team.


Animation CGI product drill motion graphics set visions


Our Motion graphic designs are crucial to momentum and timing of this informative video - key straplines are strategically timed illustrating primary benefits of the product. The animated CGI video was designed to be easily adapted. By updating the product and key strap lines to fit similar items in the product line we have created a cost-effective solution for our client.

To find out more about out Motion services visit our showreel. For our latest portfolio releases visit our portfolio site.


Tuesday, May 23, 2017

Video showcase for marketeers

Our video department ‘Motion’ creates fantastic video content for instore use and marketing. Launching a new range of kitchen doors, our long-standing client needed the product video turning around quickly. Our creative team utilised new CGI images our Pix team created and combined these with editorial video shot in the photography studio and pre-shot location work.

promo video CGI location set visions

This trend based video also called upon our styling department, illustrating how the stylish grey gloss door is adaptable to today’s modern lifestyle whilst fitting with Benchmarx’s brand identity. Lastly, our editing team worked with the content to create the upbeat promo film perfect for in-store use, marketing and social media.

Wednesday, May 3, 2017

Engineered marketing content

Strong visual content is key to a successful marketing campaign. Whilst working with an international engineering company our art directors were challenged to take a piece of highly engineered product and visually illustrate the beauty of the product design.

crop

As a visual content agency, our in house team took a multi discipline approach. The conceptual studio photography and the CGI animation tied in with the client’s brand identity. The brief was very open which our Art Directors relished! The combined result has given the company both video and image content for in house publications, branding material through to website and social media content.

table_top_photography_engineering

Thursday, April 6, 2017

Promotional Product Videos

A simple way to increase your Google ranking and customer engagement is to add video content to your website. Set Visions’ video department, Motion, is the answer and we can help raise brand awareness and increase product profile. Video is a great marketing tool spanning multiplatform use from engaging online social media content to educational in store training.

screen_shots_product_video

This recent collaboration with Benchmarx Kitchens is an upbeat video demonstrating the thought process behind fascia product design, whilst inspiring and educating. This video is part of a series of training videos created for in store for Design Consultants and ready to be used online across social media platforms.

The in-house creatives at Set Visions developed the concept and production which sits within the clients’ brand guidelines and core message. The production techniques combine motion graphics, CGI stills and location filming. Take a look at our latest showreels to be inspired and see how Set Visions can help develop your digital online identity.

Thursday, March 23, 2017

Welcome to the Set Visions Family!

Set Visions is taking great strides in 2017 and launching our homepage is the highlight so far. Our rebrand has been an invigorating experience, devising new websites for each specialist service our creative imagery agency offers.

Set_Visions_homepage

We produce outstanding visual content for our clients to use across multiple marketing platforms. We shone the light on ourselves with all concepts, renders and photography being produced in-house, it’s incredible to have such a strong pool of talented staff to call upon who are passionate and proud to create our strong visual content and brand identity.

Set_Visions_staff_home_page

We hope you’ve enjoyed the journey as much as we have. Visit our homepage setvisions.co.uk and our family sites Capture, Pix, Motion, Razor and Visualise and let us know your favourite!

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Connect With Us

10th Sep 2018

Engage with video

As a creative content agency, Set Visions collaborates with clients to deliver engaging...

More on our blog

Motion, Set Visions video department has grown rapidly in the past year and we’re delighted to welcome Daniel Rento… https://t.co/8lfBxLpl2h

Our team have been busy creating the latest sets for @britishceramictile launch of the...
#tile #country

3rd Sep 2018

New Senior Video Producer

Motion, our video department has grown rapidly in the past year and we’re delighted to...

More on our blog

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk