Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Monday, July 4, 2016

Independence Day

4th of July (MAIN) V1 (FLAT)

This is Chris, one of our fastidious Project Managers and here is why July 4th holds special meaning for all here at Set Visions.

It’s a time to celebrate with our sister company Pix-US and time for us to reflect on the wealth of photorealistic CGI images created for clients both home and abroad. This year we find Pix-US gaining their literal independence as they expand their team with new CGI artists, stylists and sales team as the company grows in partnership with Set Visions. Collaborative projects allow us to work round the clock by passing work between teams; bridging the gap between the Atlantic in mere seconds. The wealth of knowledge shared between our CGI artists allows us to deliver beautifully crafted CGI images to clients from Wolverhampton to Tokyo; while the continued discovery of our cultural differences (a good old English cup of tea and a biscuit stateside would land you with a cold drink and a dumpling!) keeps us laughing.

Why not celebrate with us this weekend with a trip to watch Independence Day: Resurgence and bask in the splendour of an altogether different CGI with a supersize popcorn, cheesy nachos and drink so big you can swim in it.

Monday, June 27, 2016

You Can Not Be Serious?!

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Inspired by Wimbledon, one of our senior CGI artists has served up this ace piece of abstract design. Although, we pride ourselves on creating photorealistic computer generated images we love to challenge the team to let their creative and design skills to effervesce. We have found this allows the CGI artists to look at their computer generated photography from a different perspective which ultimately gives us more knowledge and a better understanding of all things CGI…

Keep a hawke-eye out for the Euro 2016 blog coming soon!

Tuesday, June 14, 2016

Blazing Saddles

Our intrepid PIX CGI artist Kyle Jagger recently tackled a gruelling, two day, 145 mile charity cycle ride from Barnsley to Amsterdam in aid of Prostate Cancer. When asked why he undertook the challenge he explained: "It helped to raise money and awareness of a great cause. My brother and his fiancée have done it for the past two years representing Oldham Athletic FC and said it was a great challenge."

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Kyle returned to the office feeling fitter and healthier, but complained the seat was "absolute agony" as he hasn’t ridden a bike for 15 years! The team helped to raise over £425,000.
(From left to right: Bryan Lawton, Jenny Warburton, Rick Wallis, Kyle Jagger, Scott Jagger, Rob (teddy bear) Stockford)

Friday, June 10, 2016

You may want to sit down

Harmony Barstool

From the extensive range of DesignConnected bar stools, our challenge was to create an original and inspiring shot. Rather than simply focusing on the Harmony stool itself, we chose to evoke a lifestyle in the popular Scandi Minimalist trend. We created this striking and dynamic image which was chosen as a winner...

Friday, May 1, 2015

Is it a bird? Is it a plane? ... No it’s just Chris

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Bridging the gap across the Atlantic with our PIX US partners, our newest member of the team has been brought in to project manage the US clients through the studio and work in partnership with PIX US providing the high quality CG images Set Visions is renowned for across the globe. With a background in managing large scale projects from the world of audio and photography, rest assured that whether it be a single scene or a multiple room online visualiser Chris will be on hand to guide it through to the end.

Friday, February 20, 2015

We've gone power mad

We're investing heavily in hardware to maximise the speed of our production. We have just upgraded all our workstations and the render farms processors to some of the highest spec chips on the market. Initial testing shows a 40% reduction in render time, meaning we're faster and even more competitive.

We haven’t stopped there though, we are currently waiting for delivery of new workstations containing the fastest processors available on the planet! These workstations will enable real-time lighting and preview rendering, bringing us closer to the holy grail of full resolution real-time rendering.

chips

Friday, February 13, 2015

New starters

Due to increasing demand for our services we are pleased to introduce some new faces which will help meet the challenges of 2015. Terri joins our creative styling and account handling team. Rob has been brought in to enhance our animation department skill set. Kyle and Jonathan are PIX cgi artists joining the ever expanding team.
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Friday, January 30, 2015

Perfectly imperfect

Photorealistic CGI is all about the fine detail. We recently modelled a range of reclining chairs. Our CGI artists successfully recreated realistic creases in both fabric and leather. Using these methods we are then able to apply any colour or pattern which will allow the entire range to be rendered easily, saving vast amounts of your time, effort and money.

3d fabric chaircg fabric chaircgi fabric chair

Friday, November 7, 2014

What is CGI?

One of the most asked questions on Google

What is CGI? ... Computer Generated Image ‘CGI’ are images created within 3D software with no need for photographic involvement. These software solutions have been used for many years as architectural visual and design tools and within the special effects industry for film and television.

More recently with software improvements and the introduction of ever faster computer processes it is now possible create true photo-realistic images using these CGI technologies. These software packages are no different to any other creative tool; the quality of the results depends on the creative skills of the users, just as you expect with a traditional photographic camera or design software.

CGI offers several advantages over photography. Space is no longer an issue, a set can be any size or design so standard restrictions like studio space/height aren’t an issue. Repeatability is also a major benefit. Because everything is in a virtual space, going back to old shots and making changes is a simple task. If you wanted to do this photographically the set would have to be rebuilt, usually costing the same as the original shot. Being able to re-render an existing set takes a matter of hours as opposed to days at a fraction of the cost.

Every Item within the images needs to be created in 3D; sometime these 3D models are created for the manufacturing process and therefore may exist in some form.

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These 3D models will then have textures applied, this is the term used for all the elements of the items surface finish, colour, sheen, texture and reflective properties.

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The 3D models just as in real life need to be ‘photographed’ in a virtual photographic studio where all the skills required in the real world photography are used here. Camera compotation, studio lighting, styling and art direction.

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This all now exists in a 3D virtual world and can be re-visited at any point of time to make alteration such as colour, camera angles and even to create web videos or to produce TV advertisements.

Click here to see the animation

What is PIX? ... all the above with the reassurance of consistent photorealistic lighting and textures ever image ever project with full project management support and creative art direction.

Click here to see the CGI process

Wednesday, September 3, 2014

Summertime... Feeling Refreshed

Are you back from your holidays feeling all refreshed but still looking at the same old tired images. Let us breathe life back into them. We use the latest photorealistic CGI techniques, allowing you to create brand new or simply refresh your existing images.

Refreshing CGI Renders

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10th Sep 2018

Engage with video

As a creative content agency, Set Visions collaborates with clients to deliver engaging...

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Motion, Set Visions video department has grown rapidly in the past year and we’re delighted to welcome Daniel Rento… https://t.co/8lfBxLpl2h

Do you sometimes wish kitchens were designed for your little ones in mind, but also a...
#studio #modernkitchen

3rd Sep 2018

New Senior Video Producer

Motion, our video department has grown rapidly in the past year and we’re delighted to...

More on our blog

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk