Monday, July 2, 2018
Video has rapidly
become the most effective way to sell your product online. By visually engaging with your current and
potential customer base, you can build trust and communicate the values of your
brand and key selling points of your product. Not only does video boost your Google rankings,
it is encouraged on social media to be shared, gaining huge exposure to a new
Hisense, one of our global clients,
launched their product to sit alongside the sponsorship of the 2018 FIFA World Cup
in Russia. The marketing campaign has
seen their brand reach global audiences, with video being key to their
By using video on their
website to support the new product launch Hisense can
easily communicate key product features and benefits whilst engaging with their
customers for longer, leading product interest into product purchase.
The creative team at Set
Visions have designed the CGI videos to be easily adaptable to suit alternative
products. This means we can quickly produce vital content within brand
guidelines for our client who needs to be responsive to the market.
To see how we can help convert your
marketing investment into an advertising tool get in touch with our team on 01274 610600 or visit our Motion portfolio.
Thursday, July 30, 2015
We are often approached by clients wanting video footage to help promote or explain their products. Although a little more expensive – for certain types of products, using CGI instead of traditional live video offers so much more.
We were recently approached by the UK's number 1 supplier and fitter of uPVC doors and windows
, SafeStyle UK, who had been impressed by our Pix CGI portfolio
. They were already fully aware of the benefits of CGI video and knew it would provide them with the very best footage to help demonstrate their product.
As you will see from the rushes of the CGI footage we created for them (bottom of post) – Set Visions own Pix brand CGI is more photorealistic than any other on the market – it looks like film; but, unlike traditional video, CGI allows the window’s key benefits and technical aspects to be demonstrated at ease and with grace.
to see how SafeStyle UK have used our CGI to edit their own online video (although readers be aware Set Visions can offer full video production as part of our services).
CGI is increasingly more cost effective
With faster hardware and rendering times, CGI is actually not far from being the same price as live action shoots – but although CGI can be more expensive – it really does offer so much more:
- Ability to demonstrate products detailed technical functionality – hands free
- Easily demonstrate extremely small macro details
- Reusable CGI models
- Amazing hi-resolution
- Ability to shoot at and from any angle
For more examples of some of Set Vision’s Motion work, both live action and CGI follow our Vimeo page