Friday, December 11, 2015
With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.
But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.
Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!
For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.
Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.
No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
No room for the camera
More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
Friday, September 25, 2015
We recently approached an office furniture company to ask whether they’d thought of trying CGI as an alternative to traditional photography.
Up until that point in time they had not been convinced that CGI would give them a quality and realism becoming of their brand.
So… we thought we’d show them what Set Visions’ Pix can do.
You can see the results for yourself:
Set Visions Pix’s honed production processes are grounded by our background in lifestyle product photography.
We know what makes a great photograph.
Our photographers, stylists and CGI artists collaborate to create the perfectly lit and propped compositions.
Smart (and skilled) post-production enables us to seamlessly create composites using live models, and live photographed props such as flowers and plants which are harder to recreate within CGI to the level of realism that we demand. The results - photorealistic CGI photography that our clients love.
Cost savings. There really is nothing to lose.
Our CGI really is remarkably realistic, and with recent advances in technology, as well as our finely tuned efficient production process - it really is great value.
CGI brings a multitude of cost savings for customers who may currently use traditional photography.
For more information read the pages on our Pix website which cover:
Wednesday, August 26, 2015
Recently we’ve received high praise for our CGI photography from two of our most recent clients within the Kitchens & Joinery and Office Furniture industries.
High performing project management
“You`ve been a great help to us this year, and an absolute pleasure to deal with as well.”
“Looking forward to working with you again next year, you`re a star.”
“Sales are flying on all new initiatives online”
High definition CGI - High quality CGI
“The CGI is the best out there for me!”
So… Get in touch with Set Visions Pix if you are in need of the highest quality, most photorealistic CGI photography in the market!
Office Furniture Roomset CGI Client Example
Office Furniture Roomset CGI Client Example
Kitchen Roomset CGI Client Example
Office Furniture Roomset CGI Client Example
Friday, July 17, 2015
Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.
A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.
Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!
In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.
We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.
Wednesday, June 24, 2015
We’ve recently art directed the photography style for a leading independent distributor’s new marketing initiatives.
Our in-house stylists and creatives compiled a number of possible creative routes to best present the product offering for the distributor's re-imagined designer bathroom brand.
Impressed by our creativity - and with the photographic art direction now set following our consultation - Set Visions have been asked to create a number of CGI photography images for the distributor. The CGI interior shots we are crafting will be amongst some of the key images to be incorporated in their new brochure.
Set Visions pride ourselves on being able to create the very best photorealistic CGI photography in the market. Combining the very best CGI artists with our years of photography experience, we are able to create a lifelike quality unrivalled by our competitors.
Friday, November 21, 2014
Set visions PIX CGI department have certainly been busy over the last few months producing everything to deliver the iDesign Tile Visualiser. The PIX department have been painstakingly and meticulously producing the thousands of textures and sets needed to deliver the photorealistic final product.
3D has definitely taken off over the last few years but it wouldn't be where it is today without the backing of our skilled photographers who not only photograph the textures but also help light the CG sets.
Make sure you visit Tile Giant
to see the final result!
The future of home decor shopping has arrived. You can't afford to ignore it
Monday, June 9, 2014
Our post production team has gained a new pair of hands… belonging to Benedict.
He joins as the latest addition to our growing PIX team, enjoying a
photographic and visual background, his eye for detail and passion for all
things cgi will undoubtedly help.
“I’m thrilled to be working alongside
creative, talented and technical people all with a shared passion for the
Friday, May 9, 2014
And we have a handle on it, quite literally!
Sometimes it’s useful to show, nice to have
or essential that the finer details are captured in a product. Not only to
enhance it and show it off, but often to engage the audience and showcase the
Our photographic background and experience
allow us to create beautiful detail 3d renders that truly capture the
photorealistic detail for any product.
Friday, April 25, 2014
We recently carried out a multiple product project
covering a huge range of cgi permutations for a leading global office furniture
manufacturer. The resulting variants are now used to their full potential,
showcasing the many ways to enjoy, see and purchase their products.
Being able to view the preferred choice in full cgi renders
helps the sales process further. Choose, click, view and buy. Another advantage
of going PIX, the more you have the more you can show.
Tuesday, April 1, 2014
Occasionally we hear photorealistic 3D renders and
home interiors CGI referred to, as an offshoot of architectural cgi. Perhaps
this new standard of cgi photorealism will someday revert back to its
architectural beginnings? Maybe it’s a common quality to share?
Through our brand PIX, we have recently seen more
of our images featured in the Sunday Times ‘Home’ magazine. This time for a
leading a developer, albeit interiors, but who knows what the future holds.