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Wednesday, September 14, 2016

Architectural Aesthetic

A challenge for Set Visions Imaging Studios from Boss Design: Could our stylists and CGI artists create a selection of large architectural CGI room sets to showcase Myriad, Boss Design’s new range of modular furniture?

Set 1 Island (MAIN) V3 (DOF)

We achieved this by defining each space with an architectural feature to provide scale, context and interest with minimal lifestyle propping to allow the Myriad furniture to remain the hero.

Set 2 Huddle (MAIN) V4 (DOF)

The images authentically communicate the versatility of the product in the real world context, and here at Set Visions we pride ourselves on creating those defining images which leap from the page and enable products to stand out from the competition.

Boss Myriad Chain (MAIN) V5 (DOF)

Friday, December 11, 2015

Photorealism. The art of imperfection. Pix CGI.

With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.

But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.

How?

Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!

For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.

Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.

No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
Set_Visions_Pix_CGI_Art_of_Imperfection_03

No room for the camera

More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
Set_Visions_Pix_CGI_Art_of_Imperfection_01

Perfect imperfection
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
Set_Visions_Pix_CGI_Art_of_Imperfection_02

Friday, September 25, 2015

There’s nothing to lose. It’s time to give photorealistic CGI a try.

We recently approached an office furniture company to ask whether they’d thought of trying CGI as an alternative to traditional photography.

Up until that point in time they had not been convinced that CGI would give them a quality and realism becoming of their brand.

So… we thought we’d show them what Set Visions’ Pix can do.
You can see the results for yourself:

Photorealistic_CGI_Set_Visions_Pix_01

Photorealistic_CGI_Set_Visions_Pix_02

Photorealistic_CGI_Set_Visions_Pix_03

Set Visions Pix’s honed production processes are grounded by our background in lifestyle product photography.
We know what makes a great photograph.
Our photographers, stylists and CGI artists collaborate to create the perfectly lit and propped compositions.

Smart (and skilled) post-production enables us to seamlessly create composites using live models, and live photographed props such as flowers and plants which are harder to recreate within CGI to the level of realism that we demand. The results - photorealistic CGI photography that our clients love.

Cost savings. There really is nothing to lose.
Our CGI really is remarkably realistic, and with recent advances in technology, as well as our finely tuned efficient production process - it really is great value.
CGI brings a multitude of cost savings for customers who may currently use traditional photography.

For more information read the pages on our Pix website which cover:

Friday, July 17, 2015

Putting the life in lifestyle CGI photography

Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.

Set Visions Pix Photorealistic CGI Photography 1

Set Visions Pix Photorealistic CGI Photography 2

A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.

Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!

Set Visions Pix Photorealistic CGI Photography 3

Set Visions Pix Photorealistic CGI Photography 4

In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.

We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.

Set Visions Pix Photorealistic CGI Photography 5

Set Visions Pix Photorealistic CGI Photography 6

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk