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Friday, December 11, 2015

Photorealism. The art of imperfection. Pix CGI.

With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.

But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.

How?

Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!

For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.

Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.

No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
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No room for the camera

More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
Set_Visions_Pix_CGI_Art_of_Imperfection_01

Perfect imperfection
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
Set_Visions_Pix_CGI_Art_of_Imperfection_02

Friday, September 25, 2015

There’s nothing to lose. It’s time to give photorealistic CGI a try.

We recently approached an office furniture company to ask whether they’d thought of trying CGI as an alternative to traditional photography.

Up until that point in time they had not been convinced that CGI would give them a quality and realism becoming of their brand.

So… we thought we’d show them what Set Visions’ Pix can do.
You can see the results for yourself:

Photorealistic_CGI_Set_Visions_Pix_01

Photorealistic_CGI_Set_Visions_Pix_02

Photorealistic_CGI_Set_Visions_Pix_03

Set Visions Pix’s honed production processes are grounded by our background in lifestyle product photography.
We know what makes a great photograph.
Our photographers, stylists and CGI artists collaborate to create the perfectly lit and propped compositions.

Smart (and skilled) post-production enables us to seamlessly create composites using live models, and live photographed props such as flowers and plants which are harder to recreate within CGI to the level of realism that we demand. The results - photorealistic CGI photography that our clients love.

Cost savings. There really is nothing to lose.
Our CGI really is remarkably realistic, and with recent advances in technology, as well as our finely tuned efficient production process - it really is great value.
CGI brings a multitude of cost savings for customers who may currently use traditional photography.

For more information read the pages on our Pix website which cover:

Wednesday, August 26, 2015

High Five for Pix CGI

Recently we’ve received high praise for our CGI photography from two of our most recent clients within the Kitchens & Joinery and Office Furniture industries.

High performing project management
“You`ve been a great help to us this year, and an absolute pleasure to deal with as well.”

High achiever
“Looking forward to working with you again next year, you`re a star.”

High sales
“Sales are flying on all new initiatives online”

High definition CGI - High quality CGI
“The CGI is the best out there for me!”

So… Get in touch with Set Visions Pix if you are in need of the highest quality, most photorealistic CGI photography in the market!

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Office Furniture Roomset CGI Client Example

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Office Furniture Roomset CGI Client Example

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Kitchen Roomset CGI Client Example

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Office Furniture Roomset CGI Client Example

Friday, July 17, 2015

Putting the life in lifestyle CGI photography

Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.

Set Visions Pix Photorealistic CGI Photography 1

Set Visions Pix Photorealistic CGI Photography 2

A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.

Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!

Set Visions Pix Photorealistic CGI Photography 3

Set Visions Pix Photorealistic CGI Photography 4

In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.

We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.

Set Visions Pix Photorealistic CGI Photography 5

Set Visions Pix Photorealistic CGI Photography 6

Wednesday, June 24, 2015

Setting a style to sell

3395 Dec14 Centro - No Code (FLAT) V2 FAR_edited-1

We’ve recently art directed the photography style for a leading independent distributor’s new marketing initiatives.

Our in-house stylists and creatives compiled a number of possible creative routes to best present the product offering for the distributor's re-imagined designer bathroom brand.

Impressed by our creativity - and with the photographic art direction now set following our consultation - Set Visions have been asked to create a number of CGI photography images for the distributor. The CGI interior shots we are crafting will be amongst some of the key images to be incorporated in their new brochure.

Set Visions pride ourselves on being able to create the very best photorealistic CGI photography in the market. Combining the very best CGI artists with our years of photography experience, we are able to create a lifelike quality unrivalled by our competitors.

Friday, April 25, 2014

Office Furniture on International Website

We recently carried out a multiple product project covering a huge range of cgi permutations for a leading global office furniture manufacturer. The resulting variants are now used to their full potential, showcasing the many ways to enjoy, see and purchase their products.

Being able to view the preferred choice in full cgi renders helps the sales process further. Choose, click, view and buy. Another advantage of going PIX, the more you have the more you can show.

CGI Render Variations

Friday, March 14, 2014

Complete Guide To - CGI Image Features

Exposure and awareness of photorealistic cgi images within the Kitchen and Bathroom sector are seen more and more every day. And we’re always happy to see our cgi interior images feature among such prestigious publications.

Appearing in a recent feature, a ‘Complete Guide to Kitchens and Bathroom’ reaffirms our reputation of including a full range of creative studio skills in our CGI photorealistic visuals. The importance of lighting, styling and creative direction is inclusive, at Set Visions – it’s built-in.

Photorealistic CGI Studio

Interiors CGI

Friday, January 17, 2014

New Look Blog, New Look Website

Re-launched and re-vamped! With added features showing ‘behind the scene’ videos offering a glimpse into the PIX process.

Other clips give an introduction into CGI and how it works, whilst highlighting ‘what makes PIX… PIX?’ How we bring photorealism to life and the basic interpretation of cgi renders and the endless visual cgi solutions available through PIX.

Being creative is what we do. Thank you for sharing our passion and visiting our new look site.

CGI Photorealism

Wednesday, December 18, 2013

Seasons 'Creative' Greetings

2013 was made up of numerous 3D projects for our PIX team, blending the creative talents of our photographers, illustrators, stylists and technicians for clients of all shapes and sizes.

As the final countdown to Christmas and New Year begins, we’d like to say a huge THANK YOU to everyone that helped make 2013 a successful year for Set Visions.

Thank you for reading, sharing, inspiring and being the feature of our blogs… we’ll keep them creative again for 2014.


'Twas the night before CGI, when all through the house, not a camera was snapping, not even a mouse; The images were hung by the chimney with care, In hopes that St. PIX soon would be there; The technicians were nestled all snug in their beds; While ‘Set’ visions of better times danced in their heads;

Monday, December 9, 2013

CGI etc. Kitchens etc. Living ETC.

Happy to share another photorealistic PIX image, as featured in the renowned magazine, Living Etc. Our kitchen room set can be admired in their ad ‘Start the New Year with a kitchen you’ll love’. We’d like to add, ‘Start cgi with a studio you’ll love’.

With good will and season’s greetings upon us, we appreciate the public exposure our images gain, tribute to the quality of cgi photorealism we achieve with our image renders.

LivingMagKitch

CGI Kitchen

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk