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Tuesday, November 12, 2019

Roku Keynote Speech

The IFA is a global showcase for entertainment technology, industry research and product launches. The event attracts international attention and Set Visions were proud to be part of it. Roku, the global streaming platform, is launching America’s top selling TV to the UK in conjunction with our CGI client, Hisense, who are the 4th largest TV company in the world. By expanding their presence in Europe and launching in the UK Hisense needs high quality promotional material that’s adaptable to any platform.

Set Visions was commissioned to create the promotional video highlighting the form and function of the product. By using CG animation our client took advantage of their existing assets, adapting their existing material to create new and cost-effective content. As a long-standing client of ours, the Hisense video was created efficiently and to brand guidelines.

With the animation produced by the Set Visions team being personally requested by the SEO to be shown at the Roku keynote speech, our team quickly provided the specially edited version in the specific large scale output.

To see us in action, scroll to 24:24 minutes in. The keynote speech was delivered at the IFA to industry experts in the technology and entertainment field. As a team we are proud to be able to contribute to a global event and the on going success of the brand.


Tuesday, September 3, 2019

Product focus with video and stills

To build upon your marketing strategy why not use video to reach a wider untapped audience?
Set Visions create content that is specifically designed for product pages. Simple things such as making your product video sharable and linkable builds SEO content, increases traffic to websites and engages your customer.

Professionally demonstrating your product in action in relatable, yet aspirational room sets is a great way for customers to buy into your product offer. By keeping the video short you retain viewer’s attention, effectively communicating product design and practicality. Here we created a series of video shorts in our film studio that follow our client’s brand and hit key consumer demographics.

By commissioning a series of videos our client took advantage of our cost-effective service, with story boarding, production and editing all done in house. Our team took supporting stills to make sure our client had multiple format content.

commercial photography appliance

To see more of our product focused portfolio, visit our Vimeo page or pop into our office for an informal chat and coffee to see how our production studio can help convert your online browsers into e-commerce shoppers.

Tuesday, August 13, 2019

Technical product explosion videos

By offering both photography and CGI under one roof Set Visions produce effective marketing solutions supporting our clients’ goals. To help increase Otty’s online sales, one of our long-standing Photography clients requested our CGI team create an animated explosion of their product.

This realistic product rendering demonstrates the technical design inside the mattress whilst illustrating the aesthetic of the overall design. This affective render brings to life an otherwise flat image, that in turn increased the commercial appeal of the product. As Otty exclusively sell online this not only increases product exposure, the video will also help the all-important Google rankings.

This product video supports the ongoing lifestyle photography that our Capture team are creating for the client. These have a great editorial feel which are perfect for Pinterest and Instagram. Check out the Pinterest worthy project our team created for Otty here.

Technical explosions can be applied to any industry, especially those who have engineering hidden away. To discuss how product explosions can help exposure of your product contact sales@setvisions.co.uk or call on 01274610600.

Wednesday, July 17, 2019

Corporate Hospitality Promotional Video

A recent commission by Huddersfield Town FC, Corporate Hospitality team saw our video location squad treading the turf to create content that promotes the hospitality offering. This corporate promotional video had to hit brand, appeal to potential customers, fans and support their sales team.

Motion, our video department, planned and scheduled the complex shoot over multiple days. Communication was key with our client to make sure every aspect was managed. As an inhouse service our team were able to be flexible on attending on match days and have all the equipment needed to hand without an additional cost.

It was important that we captured the essence and atmosphere of a home game and to show the tangible buzz that is experienced in the corporate hospitality suite. Our client wanted to show the diverse culture of the club, ensuring the content appealed to groups who simply enjoy the sporting event to a more specific corporate setting. The video is specifically produced for social media and the web to support the hospitality sales team.

Monday, October 29, 2018

Enhancing retail with AR

Set Visions offer AR apps which are perfect for retail. Gone are the days of clunky handsets and awkward QR codes - a simple download to a smart device and your customer is away. The interactive technology has finally found solid footing with retailers, allowing potential consumers to interact and experience product without leaving home.

This is a great tool to enhance your customer’s journey to satisfy their ever-growing expectations. Within minutes, your customer can understand your product gaining useful information, building confidence in the purchasing process.

To discuss how this can become part of your digital strategy contact our Sales Team sales@setvisions.co.uk or contact the Studio on 01274 610600 for a personal demonstration.

Monday, October 29, 2018

Grim Reaper the benefits of Video

Unique and eye-catching video content is essential for your website. We’ve all been sent that cute cat video which then goes viral on social media - your product videos can do exactly that. Sharing on social media brings free exposure to the market place, hitting uncapped audience levels.

This montage of videos our Motion department created for the on-line team at Asda are a great balance of product info with engaging content. These were designed and created in-house, specifically to fit with Asda’s brand guidelines for their advertising campaign.

Consumers insist on instant information; choosing to watch a six second product video rather than a two-minute read across multiple pages. After the initial video content investment, shopping conversion rates and Google rankings are boosted...It’s a simple scream!

To see how you can stand out in the market place have a chat with our Motion team on 01274 610600 or visit our portfolio site for more examples of visually engaging and informative product videos.

Monday, September 10, 2018

Engage with video

As a creative content agency, Set Visions collaborates with clients to deliver engaging imagery and video to support their marking needs. Digital Marketing is an increasingly important part of a brand’s strategy in a highly competitive online market that offers multiple platforms from YouTube to Twitter to Instagram and Snapchat to maximise a brand’s visual reach.

A recent project with Wickes kitchens saw us develop a number of marketing solutions for their new product offering. Their handleless kitchen ranges needed a style concept, imagery for brochure and video to build awareness. Our in-house team produced this exceptional content over a number of phases with our project managers working with key stakeholders via on online approval tool and face to face presentations.

The minimalist kitchens were designed to reflect the Intelliga True Handleless system with clean flowing lines and key statement style. CGI stills were produced ensuring the images were technically correct and satisfied to the visual guideline our Art Director set. Here’s the development of one of the ranges, Esker.

CGI White Handleless kitchen

The CGI team then expanded the concept a step further and animated key elements to bring the kitchens to life. This new content was then edited with motion graphics to highlight key call outs to the customer. The result is a fantastic video resource that can easily be re-edited for specific audiences and platforms.

To see how our creative team can help you develop a brand voice, extend your customer reach and improve your Google rankings get in contact with the team on 01274 610600.

Monday, July 2, 2018

World Cup Brand exposure

Video has rapidly become the most effective way to sell your product online. By visually engaging with your current and potential customer base, you can build trust and communicate the values of your brand and key selling points of your product. Not only does video boost your Google rankings, it is encouraged on social media to be shared, gaining huge exposure to a new audience.

Hisense, one of our global clients, launched their product to sit alongside the sponsorship of the 2018 FIFA World Cup in Russia. The marketing campaign has seen their brand reach global audiences, with video being key to their marketing strategy.

By using video on their website to support the new product launch Hisense can easily communicate key product features and benefits whilst engaging with their customers for longer, leading product interest into product purchase.

Hisense world cup video CGI advertising

The creative team at Set Visions have designed the CGI videos to be easily adaptable to suit alternative products. This means we can quickly produce vital content within brand guidelines for our client who needs to be responsive to the market.

To see how we can help convert your marketing investment into an advertising tool get in touch with our team on 01274 610600 or visit our Motion portfolio.

Monday, March 26, 2018

Video Producer required

Set Visions has an exciting opportunity for a Video Producer - New Department Lead to join our team based in Bradford.

Video Producer required set visions team

We are one of the leading CGI and photography suppliers to many of the UK’s largest home decor retailers and manufacturers. We’re now looking to further expand our services of video and CG animations within the Motion department.

We are looking for a self motivated Video Producer - New Department Lead, ideally with some sales experience with the passion and creativity required to take this fledgling department from strength to strength. You’ll be coming in at the start as they invest in this department, we are looking for someone who has the energy, enthusiasm and experience to be the driving force of the department – utilising the animation, videographers and post production expertise we already have in-house.

Key responsibilities of the Video Producer - New Department Lead

- Taking client’s brief from creative concept through to final edit.
- Managing in house creative and production teams, out sourcing when required.
- Managing deadlines and budgets for projects.
- Working with their sales and marketing staff to produce new sales leads
- Client facing presentations and quotations.
- Producing video packages using production techniques, including but not limited to filming in studios, studio set up, studio lighting, autocue operation, writing succinct, factually accurate voice over and editing as well as sourcing other material.
- Seeing content through to publication, Editing and self-publishing where required.
- Responsible for thinking through and around editorial problems, developing realistic alternative strategies and approaches.

The ideal Video Producer - New Department Lead must have

- Experience in the use of a variety of production equipment.
- Quick to understand a brief and provide creative input.
- Experience working on multiple projects at the same time.
- Experience of working to tight deadlines.
- Self-motivated and able to engage well in a team.
- Sales experience would be an advantage.

If you feel you are the right candidate for the role as their Video Producer - New Department Lead then please send your CV to info@setvisions.co.uk with any relevant online portfolio links.

Wednesday, January 17, 2018

Engage with your online customers

Video content is vital to engage with online customers. Video is a great channel to explain unique tech and design features that aren’t necessarily common knowledge or visible. Design features are often the tipping point for a customer to click the ‘Buy Now’ button, lifting your product above the competition. The challenge for our in-house team is to make the content both engaging and informative.

Our video department, Motion, strategically plan every animation to keep videos short and educational whilst informing the customer of all the benefits in one place. This eliminates the need for further information searching, retaining the viewer’s attention and more importantly their purchasing decision.

A recent project has seen us complete a range of such CGI animations that does just that for Hisense, simply explaining their high-tech fridges and TV’s in a way the customer can relate to. These CG videos show that not all fridges are made equal - therefore giving the customer a more informed choice and confidence in the brand and product.

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12th Nov 2019

Roku Keynote Speech

The IFA is a global showcase for entertainment technology, industry research and product...

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3rd Sep 2019

Product focus with video and stills

To build upon your marketing strategy why not use video to reach a wider untapped audience? ...

More on our blog

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk