Our ‘how
to’ videos are a tool to inform and educate professional trades people. Engaging and informative
instructions build brand trust and fitters more likely to recommend their
product to the homeowner. As our client, Wickes sell direct to public it is
important their product can easily be installed by professional fitters.
Here our
team produced a fitting video to support the launch of a new product for the
national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The
instructional video was created to sit alongside the launch of Wickes new
handless concept range. Set Visions was integral in setting the art direction
apart from their usual brand imagery; creating photorealistic renders of
aspirational room set which reflects the sleek design concept that has a higher
price point.
This
content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing
campaign.
Here’s our top tips for clear and affective how-to videos
·Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition
As part of
Set Visions, the Motion team specialise in creating engaging video content.
Trend focused and tailored to your unique story or product, we craft videos
that bring your ideas to life in a truly compelling way.
Our latest 2020 showreel release showcases a range of clips
demonstrating our industry experience and hard graft. Including live action,
CGI and motion graphics, the work showcased proves that we can create
eye-catching visuals and stunning videos no matter the industry.
Our
Clients
We’re proud
to work with a diverse range of clients from international manufacturers to
local build suppliers. We see each video as a collaboration, tailoring the work
to our clients’ needs, budgets and timescales by utilizing our large studio and
full 3D CGI animation tech team.
Our growing
team is made up of art directors, videographers, CGI animators and the
all-important editors, all managed by our inhouse producers.
Our Work
To view more of our engaging work, take a look at our portfolio site.
If you would like to find out more about how we work and creating your own
video content, please don’t hesitate to get in touch!
The IFA
is a global showcase for entertainment technology, industry research and
product launches. The event attracts
international attention and Set Visions were proud to be part of it.Roku, the global streaming platform, is launching America’s top selling
TV to the UK in conjunction with our CGI client, Hisense, who are the 4th
largest TV company in the world.By expanding
their presence in Europe and launching in the UK Hisense needs high quality
promotional material that’s adaptable to any platform.
Set Visions
was commissioned to create the promotional video highlighting the form and
function of the product.By using CG
animation our client took advantage of their existing assets, adapting their
existing material to create new and cost-effective content.As a long-standing client of ours, the
Hisense video was created efficiently and to brand guidelines.
With the
animation produced by the Set Visions team being personally requested by the
SEO to be shown at the Roku keynote speech, our team quickly provided the
specially edited version in the specific large scale output.
To see us
in action, scroll to 24:24 minutes in.The keynote speech was delivered at the IFA to industry experts
in the technology and entertainment field. As a team we are proud to be able to
contribute to a global event and the on going success of the brand.
To build
upon your marketing strategy why not use video to reach a wider untapped
audience?
Set Visions create content that is specifically designed for product
pages.Simple things such as making your
product video sharable and linkable builds SEO content, increases traffic to
websites and engages your customer.
Professionally
demonstrating your product in action in relatable, yet aspirational room sets
is a great way for customers to buy into your product offer.By keeping the video short you retain
viewer’s attention, effectively communicating product design and
practicality.Here we created a series
of video shorts in our film studio that follow our client’s brand and hit key
consumer demographics.
By commissioning a series of videos our client took
advantage of our cost-effective service, with story boarding, production and
editing all done in house. Our team took supporting stills to make sure our client
had multiple format content.
To see more
of our product focused portfolio, visit our Vimeo page or pop into our office for an informal chat and coffee to see how our production studio
can help convert your online browsers into e-commerce shoppers.
By
offering both photography and CGI under one roof Set Visions produce effective
marketing solutions supporting our clients’ goals. To
help increase Otty’s online sales, one of our long-standing Photography clients
requested our CGI team create an animated explosion of their product.
This
realistic product rendering demonstrates the technical design inside the
mattress whilst illustrating the aesthetic of the overall design. This affective render brings to life an
otherwise flat image, that in turn increased the commercial appeal of the
product. As Otty exclusively sell online
this not only increases product exposure, the video will also help the
all-important Google rankings.
This
product video supports the ongoing lifestyle photography that our Capture team
are creating for the client. These have
a great editorial feel which are perfect for Pinterest and Instagram. Check out the Pinterest worthy project our
team created for Otty here.
Technical
explosions can be applied to any industry, especially those who have
engineering hidden away. To discuss how
product explosions can help exposure of your product contact sales@setvisions.co.uk or call on 01274610600.
A recent commission by Huddersfield Town FC, Corporate Hospitality team
saw our video location squad treading the turf to create content that promotes
the hospitality offering. This
corporate promotional video had to hit brand, appeal to potential customers,
fans and support their sales team.
Motion, our video department, planned and scheduled the complex shoot
over multiple days. Communication was key with our client to make sure every
aspect was managed. As an inhouse service our team were able to be flexible on
attending on match days and have all the equipment needed to hand without an
additional cost.
It was important that we captured the essence
and atmosphere of a home game and to show the tangible buzz that is experienced
in the corporate hospitality suite. Our client wanted to show the diverse
culture of the club, ensuring the content appealed to groups who simply enjoy
the sporting event to a more specific corporate setting. The video is
specifically produced for social media and the web to support the hospitality sales team.
Set Visions offer AR
apps which are perfect for retail.Gone are the days of clunky handsets and awkward QR codes - a simple
download to a smart device and your customer is away.The interactive technology has finally found
solid footing with retailers, allowing potential consumers to interact and
experience product without leaving home.
This is a great tool to enhance your customer’s journey to satisfy
their ever-growing expectations. Within minutes, your customer can understand
your product gaining useful information, building confidence in the purchasing
process.
To discuss how this can become part of your digital strategy
contact our Sales Team sales@setvisions.co.uk or
contact the Studio on 01274 610600 for a personal demonstration.
Unique and
eye-catching video content is essential for your website.We’ve all been sent that cute cat video which
then goes viral on social media - your product videos can do exactly that. Sharing on social media brings free exposure
to the market place, hitting uncapped audience levels.
This montage of videos our Motion department created
for the on-line team at Asda are a great balance of product info with engaging
content. These were designed and created
in-house, specifically to fit with Asda’s brand guidelines for their
advertising campaign.
Consumers insist on instant information; choosing to watch a
six second product video rather than a two-minute read across multiple pages. After
the initial video content investment, shopping conversion rates and Google
rankings are boosted...It’s a simple scream!
To see how you can stand out in the market place have a chat with our Motion
team on 01274 610600 or visit our portfolio site for more examples of
visually engaging and informative product videos.
As a creative content
agency, Set Visions collaborates with clients to deliver engaging imagery and
video to support their marking needs.Digital Marketing is an increasingly important
part of a brand’s strategy in a highly competitive online market that offers
multiple platforms from YouTube to Twitter to Instagram and Snapchat to
maximise a brand’s visual reach.
A recent project with Wickes kitchens saw us develop a
number of marketing solutions for their new product offering. Their handleless kitchen ranges needed a style
concept, imagery for brochure and video to build awareness. Our in-house team produced this exceptional
content over a number of phases with our project managers working with key
stakeholders via on online approval tool and face to face presentations.
The minimalist kitchens were designed to reflect the
Intelliga True Handleless system with clean flowing lines and key statement
style. CGI stills were produced ensuring
the images were technically correct and satisfied to the visual guideline our
Art Director set. Here’s the development
of one of the ranges, Esker.
The CGI team then expanded the concept a step further and
animated key elements to bring the kitchens to life. This new content was then edited with motion
graphics to highlight key call outs to the customer. The result is a fantastic video resource that
can easily be re-edited for specific audiences and platforms.
To see how our creative team can help you develop a brand
voice, extend your customer reach and improve your Google rankings get in contact with the team on 01274 610600.
Video has rapidly
become the most effective way to sell your product online.By visually engaging with your current and
potential customer base, you can build trust and communicate the values of your
brand and key selling points of your product. Not only does video boost your Google rankings,
it is encouraged on social media to be shared, gaining huge exposure to a new
audience.
Hisense, one of our global clients,
launched their product to sit alongside the sponsorship of the 2018 FIFA World Cup
in Russia. The marketing campaign has
seen their brand reach global audiences, with video being key to their
marketing strategy.
By using video on their
website to support the new product launch Hisense can
easily communicate key product features and benefits whilst engaging with their
customers for longer, leading product interest into product purchase.
The creative team at Set
Visions have designed the CGI videos to be easily adaptable to suit alternative
products. This means we can quickly produce vital content within brand
guidelines for our client who needs to be responsive to the market.
To see how we can help convert your
marketing investment into an advertising tool get in touch with our team on 01274 610600 or visit our Motion portfolio.
