A long-standing
photography client came to us with a great request – to produce a technical
product video that appeals to their established customer base. A mattress is a
considered purchase, with multiple options on the market. We needed to effectively
highlight the product features and benefits to assist in the purchase decision.
Working from
supplied products, our CGI team modelled and animated a product cut away to demonstrate
the technical design of the mattress. The function of each layer was further
highlighted with the use of motion graphics. Using existing product photography
along with our client’s own location footage, the result is a technical video
that highlights the hand finished charm of the product and solidifies the brand
message.
To keep the
project as cost-effective as possible the team created a master video, with
subsequent edits quickly produced for the alternative products in the range.
If you have
a video project in the pipeline and you’d like to discuss your options, contact the studio for a friendly consultation.
A recent
project has seen one of our clients benefit from the ongoing cost savings of
CGI visualisations. By adapting their existing CG imagery, our client has
expanded their marketing assets to include both lifestyle stills and social
media videos.
Our
interior designers set the brand look, ensuring a product that is often
overlooked, is key to the interior design scheme.
It was
important to our client to communicate the features and benefits of the product
whilst demonstrating the contemporary design. The ongoing series of animations
follow a cost-effective format, so our production team can deliver the
animations quickly and efficiently.
Contact our team to discuss the best strategy for your
social media touch points.
Showcasing brand videos on any platform is a great way to build
brand awareness and increase engagement. Product videos are particularly
beneficial to consumers when researching and comparing products.
A recent project has seen our video production team support
the launch of HiSense’s higher priced TVs into a competitive market. We
produced a series of video shorts that offer clear and a comprehensives
explanation of the product in an aspirational and relatable environment.
Our team led the art direction for the project, creating
detailed concept proposals to make sure the key demographic and target audience
was addressed. The skilled CGI Animation team translated the concept, producing
photorealistic CG animations that were edited in house.
This eye-catching content is now part of HiSense’s
collective marketing campaign, featuring on YouTube and major retail websites.
To see more of our product focused portfolio, visit
our portfolio site or contact the office @ sales@setvisions.co.uk for an informal conversation to see how our
production studio can help convert your online browsers into e-commerce
shoppers.
New year, new lockdown but it's #businessasusual for Set Visions. As a technology-based company, our CGI production team is working remotely allowing us to keep delivering our CG, animation and AR projects.
Some of our supportive staff are also manning the studio, with our doors open for quick photography turn around jobs from packaging to 360 cutouts. This flexible service can sustain the change in the market, with the nation side-stepping the highstreet in favour of online shopping. Home appliances and decorative accessories are ideal content for ecommerce quick wins.
We’d also like to thank our loyal staff that have been so considerate towards their colleagues and our company through these fluctuating times. With their dedication, we can in turn, support and strengthen your business in this time of uncertainty.
Being able to create realistic and relatable spaces is key to a successful set design. One of our most recent projects can be seen in Wickes’ latest instalment of their ‘Cure Housebarrassment’ advertising campaign.
As we already produce the visual content for their kitchen brochures, we were able to deliver consistency across print, web and TV, aiding their omnichannel marketing campaign.
Set design is just one of the creative services our agency offers. With an inhouse team of Art Directors, Stylist and Creative Producers we create eye catching marketing content.
We also offer a TV ad service capable of producing 4k animations and have the ability to provide location filming with a production team to take care of the Clearcast process.
To see more of our work check our video portfolio or contact our friendly team at sales@setvisions.co.uk to discuss your creative content options.
Our ‘how
to’ videos are a tool to inform and educate professional trades people. Engaging and informative
instructions build brand trust and fitters more likely to recommend their
product to the homeowner. As our client, Wickes sell direct to public it is
important their product can easily be installed by professional fitters.
Here our
team produced a fitting video to support the launch of a new product for the
national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The
instructional video was created to sit alongside the launch of Wickes new
handless concept range. Set Visions was integral in setting the art direction
apart from their usual brand imagery; creating photorealistic renders of
aspirational room set which reflects the sleek design concept that has a higher
price point.
This
content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing
campaign.
Here’s our top tips for clear and affective how-to videos
·Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition
As part of
Set Visions, the Motion team specialise in creating engaging video content.
Trend focused and tailored to your unique story or product, we craft videos
that bring your ideas to life in a truly compelling way.
Our latest 2020 showreel release showcases a range of clips
demonstrating our industry experience and hard graft. Including live action,
CGI and motion graphics, the work showcased proves that we can create
eye-catching visuals and stunning videos no matter the industry.
Our
Clients
We’re proud
to work with a diverse range of clients from international manufacturers to
local build suppliers. We see each video as a collaboration, tailoring the work
to our clients’ needs, budgets and timescales by utilizing our large studio and
full 3D CGI animation tech team.
Our growing
team is made up of art directors, videographers, CGI animators and the
all-important editors, all managed by our inhouse producers.
Our Work
To view more of our engaging work, take a look at our portfolio site.
If you would like to find out more about how we work and creating your own
video content, please don’t hesitate to get in touch!
The IFA
is a global showcase for entertainment technology, industry research and
product launches. The event attracts
international attention and Set Visions were proud to be part of it.Roku, the global streaming platform, is launching America’s top selling
TV to the UK in conjunction with our CGI client, Hisense, who are the 4th
largest TV company in the world.By expanding
their presence in Europe and launching in the UK Hisense needs high quality
promotional material that’s adaptable to any platform.
Set Visions
was commissioned to create the promotional video highlighting the form and
function of the product.By using CG
animation our client took advantage of their existing assets, adapting their
existing material to create new and cost-effective content.As a long-standing client of ours, the
Hisense video was created efficiently and to brand guidelines.
With the
animation produced by the Set Visions team being personally requested by the
SEO to be shown at the Roku keynote speech, our team quickly provided the
specially edited version in the specific large scale output.
To see us
in action, scroll to 24:24 minutes in.The keynote speech was delivered at the IFA to industry experts
in the technology and entertainment field. As a team we are proud to be able to
contribute to a global event and the on going success of the brand.
To build
upon your marketing strategy why not use video to reach a wider untapped
audience?
Set Visions create content that is specifically designed for product
pages.Simple things such as making your
product video sharable and linkable builds SEO content, increases traffic to
websites and engages your customer.
Professionally
demonstrating your product in action in relatable, yet aspirational room sets
is a great way for customers to buy into your product offer.By keeping the video short you retain
viewer’s attention, effectively communicating product design and
practicality.Here we created a series
of video shorts in our film studio that follow our client’s brand and hit key
consumer demographics.
By commissioning a series of videos our client took
advantage of our cost-effective service, with story boarding, production and
editing all done in house. Our team took supporting stills to make sure our client
had multiple format content.
To see more
of our product focused portfolio, visit our Vimeo page or pop into our office for an informal chat and coffee to see how our production studio
can help convert your online browsers into e-commerce shoppers.
By
offering both photography and CGI under one roof Set Visions produce effective
marketing solutions supporting our clients’ goals. To
help increase Otty’s online sales, one of our long-standing Photography clients
requested our CGI team create an animated explosion of their product.
This
realistic product rendering demonstrates the technical design inside the
mattress whilst illustrating the aesthetic of the overall design. This affective render brings to life an
otherwise flat image, that in turn increased the commercial appeal of the
product. As Otty exclusively sell online
this not only increases product exposure, the video will also help the
all-important Google rankings.
This
product video supports the ongoing lifestyle photography that our Capture team
are creating for the client. These have
a great editorial feel which are perfect for Pinterest and Instagram. Check out the Pinterest worthy project our
team created for Otty here.
Technical
explosions can be applied to any industry, especially those who have
engineering hidden away. To discuss how
product explosions can help exposure of your product contact sales@setvisions.co.uk or call on 01274610600.
