Tuesday, April 7, 2020
Our ‘how
to’ videos are a tool to inform and educate professional trades people. Engaging and informative
instructions build brand trust and fitters more likely to recommend their
product to the homeowner. As our client, Wickes sell direct to public it is
important their product can easily be installed by professional fitters.
Here our
team produced a fitting video to support the launch of a new product for the
national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The
instructional video was created to sit alongside the launch of Wickes new
handless concept range. Set Visions was integral in setting the art direction
apart from their usual brand imagery; creating photorealistic renders of
aspirational room set which reflects the sleek design concept that has a higher
price point.
This
content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing
campaign.
Here’s our top tips for clear and affective how-to videos
· Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition
Wednesday, November 16, 2016
We've been championing the Mixed Materials Trend during 2016
in a lot of our Kitchen images and we believe this trend will only grow in
strength during 2017. By
bringing natural materials into our home we add a connection to a lifestyle
that celebrates and embraces nature and its unique imperfections. Below are some of our favourite
examples.
Surface design that
mimics nature
The Stone Blue facia utilises the latest technology in surface
design. The textured surface of the wood grain effect makes it a great solid wood replica
with all the benefits of a laminate. This has been layered with tonal marble
and cool greys for an elegant and refined look.
By using the textured Walnut facia in the industrial style kitchen,
warmth has been added to the palette. The tactile mix of textured Walnut, embossed
tin wall tiles with textured slate lends personality to the clutter free
kitchen.
Exposing
and unifying the look
The skylight in the Oak Shaker kitchen is divided by textured
wooden beams and exposed sandstone, creating contrasts with the slick finish of
the painted plaster. What we choose to expose and hide creates an interesting
commentary for any contemporary kitchen.
Mixing materials doesn’t always require contrasting textures. The
matt doors, matt walls and semi-matt floor tiles combine the same texture but
still allow to stand out in the kitchen. The use of one grey hue ties the look
together.
To
keep update with our latest trend alerts by joining our mailing list.
Wednesday, September 21, 2016
These contemporary CGI visuals are based on a high end gloss
cashmere kitchen door for a national kitchen supplier. Concealed strip lighting is a modern architectural feature, with quirky open ended storage in the island. Mood lighting is
key to the atmosphere, with designer glass pendants adding a soft intimate lifestyle
feel.
The following cameo shots successfully show the features and
benefits within the range, up-selling to the consumer. Our in-house Art Direction and commercial understanding
of client’s products is key to producing these groups of shots with set design,
interior trends and CG camera all contributing to the success.
Friday, December 11, 2015
With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.
But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.
How?
Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!
For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.
Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.
No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
No room for the camera
More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
Perfect imperfection
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
Wednesday, August 26, 2015
Recently we’ve received high praise for our CGI photography from two of our most recent clients within the Kitchens & Joinery and Office Furniture industries.
High performing project management
“You`ve been a great help to us this year, and an absolute pleasure to deal with as well.”
High achiever
“Looking forward to working with you again next year, you`re a star.”
High sales
“Sales are flying on all new initiatives online”
High definition CGI - High quality CGI
“The CGI is the best out there for me!”
So… Get in touch with Set Visions Pix if you are in need of the highest quality, most photorealistic CGI photography in the market!
Office Furniture Roomset CGI Client Example
Office Furniture Roomset CGI Client Example
Kitchen Roomset CGI Client Example
Office Furniture Roomset CGI Client Example
Tuesday, January 28, 2014
When the Kitchen is the hub of
the house it deserves lifestyle appreciation and to match a photorealistic 3D
image to promote it. This is exactly what PIX delivers, a CGI interior with a
warm, homely ambience.
Trend implies a more design conscious audience view and
register product that evokes an emotion, acknowledgement of your products, and
possibly helping the end sales!
PIX will infuse lifestyle into
your cgi room sets.
Monday, December 9, 2013
Happy
to share another photorealistic PIX image, as featured in the renowned magazine,
Living Etc. Our kitchen room set can be admired in their ad ‘Start the New Year
with a kitchen you’ll love’. We’d like to add, ‘Start cgi with a studio you’ll
love’.
With
good will and season’s greetings upon us, we appreciate the public exposure our
images gain, tribute to the quality of cgi photorealism we achieve with our
image renders.
Wednesday, September 11, 2013
‘Interior
design advice for kitchens’… featuring a CGI Room Set image by PIX.
Seeing a PIX photorealistic kitchen image in a recognized
magazine such as ‘Real Homes’ is always pleasing for our studio. This is a perfect
magazine for anyone looking for home improvement inspiration and advice.
Our latest cgi room set features in a theme based on creating a
kitchen for cooking and socialising, offering expert advice from interior
designer Julia Kendell. This article can be found in the latest edition of Real Homes Magazine.
Another
great photorealistic kitchen image from PIX, unique cgi interiors.
Friday, July 19, 2013
Over the past 12 months we have worked on new lighting techniques for our photorealistic scenes.
You can clearly see the difference between our cgi kitchen 2012 (top image below) with full post and our cgi kitchen 2013 (second image below) with only our standard base render (no post).
Improving our cgi photography with new skills is a constant goal for our team of cgi illustrators.
Making our cgi interiors even better is our passion!
Monday, July 15, 2013
Organic matter can be very difficult to produce in CGI. We have scanned various items of food including fruit, pasta and bread.
Our image shows a tray of cereal being scanned. With various options available after the scan to import into our CGI Interior images, helping us achieve our photorealistic look for food items.
