Friday, September 25, 2015
We recently approached an office furniture company to ask whether they’d thought of trying CGI as an alternative to traditional photography.
Up until that point in time they had not been convinced that CGI would give them a quality and realism becoming of their brand.
So… we thought we’d show them what Set Visions’ Pix can do.
You can see the results for yourself:
Set Visions Pix’s honed production processes are grounded by our background in lifestyle product photography.
We know what makes a great photograph.
Our photographers, stylists and CGI artists collaborate to create the perfectly lit and propped compositions.
Smart (and skilled) post-production enables us to seamlessly create composites using live models, and live photographed props such as flowers and plants which are harder to recreate within CGI to the level of realism that we demand. The results - photorealistic CGI photography that our clients love.
Cost savings. There really is nothing to lose.
Our CGI really is remarkably realistic, and with recent advances in technology, as well as our finely tuned efficient production process - it really is great value.
CGI brings a multitude of cost savings for customers who may currently use traditional photography.
For more information read the pages on our Pix website which cover:
Friday, November 7, 2014
One of the most asked questions on Google
What is CGI? ... Computer Generated Image ‘CGI’ are images
created within 3D software with no need for photographic involvement. These
software solutions have been used for many years as architectural visual and
design tools and within the special effects industry for film and television.
More recently with software improvements and the introduction
of ever faster computer processes it is now possible create true
photo-realistic images using these CGI technologies. These software packages are
no different to any other creative tool; the quality of the results depends on
the creative skills of the users, just as you expect with a traditional
photographic camera or design software.
CGI offers several advantages over photography. Space is no
longer an issue, a set can be any size or design so standard restrictions like
studio space/height aren’t an issue. Repeatability is also a major benefit.
Because everything is in a virtual space, going back to old shots and making
changes is a simple task. If you wanted to do this photographically the set
would have to be rebuilt, usually costing the same as the original shot. Being
able to re-render an existing set takes a matter of hours as opposed to days at
a fraction of the cost.
Every Item within the images needs to be created in 3D;
sometime these 3D models are created for the manufacturing process and
therefore may exist in some form.
These 3D models will then have textures applied, this is the
term used for all the elements of the items surface finish, colour, sheen,
texture and reflective properties.
The 3D models just as in real life need to be ‘photographed’
in a virtual photographic studio where all the skills required in the real
world photography are used here. Camera compotation, studio lighting, styling
and art direction.
This all now exists in a 3D virtual world and can be
re-visited at any point of time to make alteration such as colour, camera
angles and even to create web videos or to produce TV advertisements.
Click here to see the animation
What is PIX? ... all the above with the
reassurance of consistent photorealistic lighting and textures ever image ever
project with full project management support and creative art direction.
Monday, June 9, 2014
Our post production team has gained a new pair of hands… belonging to Benedict.
He joins as the latest addition to our growing PIX team, enjoying a
photographic and visual background, his eye for detail and passion for all
things cgi will undoubtedly help.
“I’m thrilled to be working alongside
creative, talented and technical people all with a shared passion for the
visual arts”…Benedict
