Tuesday, April 7, 2020
Our ‘how
to’ videos are a tool to inform and educate professional trades people. Engaging and informative
instructions build brand trust and fitters more likely to recommend their
product to the homeowner. As our client, Wickes sell direct to public it is
important their product can easily be installed by professional fitters.
Here our
team produced a fitting video to support the launch of a new product for the
national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The
instructional video was created to sit alongside the launch of Wickes new
handless concept range. Set Visions was integral in setting the art direction
apart from their usual brand imagery; creating photorealistic renders of
aspirational room set which reflects the sleek design concept that has a higher
price point.
This
content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing
campaign.
Here’s our top tips for clear and affective how-to videos
· Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition
Monday, February 24, 2020
As part of
Set Visions, the Motion team specialise in creating engaging video content.
Trend focused and tailored to your unique story or product, we craft videos
that bring your ideas to life in a truly compelling way.
Our latest 2020 showreel release showcases a range of clips
demonstrating our industry experience and hard graft. Including live action,
CGI and motion graphics, the work showcased proves that we can create
eye-catching visuals and stunning videos no matter the industry.
Our
Clients
We’re proud
to work with a diverse range of clients from international manufacturers to
local build suppliers. We see each video as a collaboration, tailoring the work
to our clients’ needs, budgets and timescales by utilizing our large studio and
full 3D CGI animation tech team.
Our growing
team is made up of art directors, videographers, CGI animators and the
all-important editors, all managed by our inhouse producers.
Our Work
To view more of our engaging work, take a look at our portfolio site.
If you would like to find out more about how we work and creating your own
video content, please don’t hesitate to get in touch!
Tuesday, November 7, 2017
Set
Visions Motion department creates video content that sells. Our
creative team of art directors, videographers and CGI animators work together
across multiple disciplines to produce informative and instructional videos
suitable for web, instore and social media.
This latest animation had to answer two specific briefs. The first was
to work with and without sound to be an informative selling tool to be shown in
store to trade and public. The second use is social media, illustrating brand
style with instructional use. Our project manager worked closely with the
client to present the story board, gain product knowledge and coordinate Set
Vision’s in-house team.
Our Motion graphic designs are crucial to momentum and timing of this
informative video - key straplines are strategically timed illustrating primary
benefits of the product. The animated CGI video was designed to be easily
adapted. By updating the product and key strap lines to fit similar items in
the product line we have created a cost-effective solution for our client.
To find out more about out Motion services visit our showreel. For our latest portfolio releases visit our portfolio site.
Thursday, April 6, 2017
A simple way to increase your Google ranking and customer
engagement is to add video content to your website. Set Visions’ video department, Motion, is the answer and we
can help raise brand awareness and increase product profile. Video is a great marketing tool spanning
multiplatform use from engaging online social media content to educational
in store training.
This recent collaboration with Benchmarx Kitchens is an upbeat video demonstrating the thought process
behind fascia product design, whilst inspiring and educating. This video is part of a series of training
videos created for in store for Design Consultants and ready to be used online
across social media platforms.
The in-house creatives at Set
Visions developed the concept and production which sits within the clients’
brand guidelines and core message. The
production techniques combine motion graphics, CGI stills and location filming.
Take a look at our latest showreels to be inspired and see how Set Visions can help develop your digital
online identity.
