Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration
Thursday, June 25, 2015
Wednesday, June 24, 2015
Monday, June 22, 2015
Much of our ability to create unrivalled photorealistic CGI photography comes from our decades of photographic experience.
Much of our work relies heavily on collaboration between our CGI artists and the photography team. This last few weeks they’ve both been getting technical and (re)discovering the art of photogrammetry.
3d scanning has been around for a long time. It comes in various forms and has a wide range of uses. Similarly photogrammetry ((link - https://en.wikipedia.org/wiki/Photogrammetry) has been around since the 80's. It is the process of extrapolating 3d data from 2d photographs. With the advent of GPU parallel processing combined with high quality studio DSLR cameras (which we have), photogrammetry has had a new lease of life.
Set Visions have been experimenting with photogrammetry these last few weeks and have been able to use it to capture, traditionally difficult, organic forms (like Rob, one of our photographers', heads) and detailed textures - meaning we can add textures and intricate props to our CGI much faster… meaning the quality and cost efficiencies get passed on to our clients.
Rob’s head was created using a pair of uncalibrated cameras and some even lighting.
As you can see, once the asset has been created, the possibilities are endless. Marble bust, Carved wood, T2000!
Monday, June 22, 2015
Largely popularised by Tom Dixon, Copper has been in the shiny spotlight for interiors for quite some time now - it’s an essential prop for adding a touch of luxury to our photography and CGI room sets.
But… our ‘Creative Sources’ point out a skip around the Periodic Table. Brass and Bronze are the new essential luxurious elements.
Creative Sources:
https://30smagazine.files.wordpress.com
Monday, June 22, 2015
Monday, June 15, 2015
Our creative team of stylists, photographers and CGI artists rely heavily on inspiration from all corners of the globe to help influence our trend focused creative work.
The internet makes this easy. Our regular ‘Creative Sources’ blog post packages up all the recent articles and images from various online sources that have inspired - us - our work - and now… hopefully you.
Cloudy Escapism is the label assigned to one of our current key trends.
As our world becomes increasingly saturated with work, work, work and information overload - we need to create space to escape - be it in our minds, places to travel or our homes and interiors.
Here’s some captivating imagery that’s helped us escape this week…
Escape to the forest
• http://www.huffingtonpost.com/2015/06/09/wild-animals-nature-photographs_n_7519362.html
Escape to Iceland
• http://readcereal.com/iceland-earth-snow/
• https://arctictrend.wordpress.com/2015/02/10/jokkmokksmarknad-2015-jokkmokk-market-diversity/
Friday, June 12, 2015
Based on their previous experience of working with Set Visions, one of our ongoing clients, a leading DIY and trade retailer, asked us to help direct their project at its early strategic stages. Impressed by our taste making, strategic, creative talents - Set Visions’ Stylists and Art Directors were given the privilege to direct the colour trends for their latest home décor paint range.
Taking their full paint product range, we used our trend knowledge to create and name a series of colour pallets which would work around the latest interior trends.
With the creative vision and colour trends for the project defined – we then went on to create a range of lifestyle brochure photography which truly brought our client’s campaign to life… and will, no doubt, many of their customers homes.
Friday, June 5, 2015
Last Sunday our Head of Creative, Jal Hilson, saw the culmination of months of training come to fruition as she took part in the Edinburgh Marathon. As one of our lead stylists, she certainly added a touch of style and glamour to the mean streets of the Scottish capital.
Although sporting pink, and topping off with blue hair… her efforts were Green – helping raise awareness and cash for the Cool Earth (http://www.coolearth.org) charity who work with indigenous people to help halt rainforest destruction.
And… the results are in!
An amazing time of 3h 47mins – PLUS over £500 raised for Cool Earth.
Donations still being accepted – https://www.justgiving.com/Jal-Hilson/
Well done Jal.
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5th Jan 2021
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