Tuesday, January 10, 2017
In 2009 Set Visions embarked on an adventure into the world of CGI. We
created our brand “Pix”, which delivered undisputed photorealistic images. 8 years on and
we’re delivering incredibly emotive imagery using our Pix technology, CGI has
never looked so real, so lifestyle, so daylight.
Pix can also offer tremendous logistical benefits over traditional
photography, and using techniques we’ve honed over the years, we deliver
consistent quality and speed at the most competitive rates. Take a look at our
all new CGI website to see some of our latest work - prepare to be amazed! pix.setvisions.co.uk
Monday, July 4, 2016
This is Chris, one of our fastidious Project Managers and
here is why July 4th holds special meaning for all here at Set
It’s a time to celebrate with our sister company Pix-US and
time for us to reflect on the wealth of photorealistic CGI images created for
clients both home and abroad. This year we find Pix-US gaining their literal
independence as they expand their team with new CGI artists, stylists and sales
team as the company grows in partnership with Set Visions. Collaborative
projects allow us to work round the clock by passing work between teams;
bridging the gap between the Atlantic in mere seconds. The wealth of knowledge
shared between our CGI artists allows us to deliver beautifully crafted CGI
images to clients from Wolverhampton to Tokyo; while the continued discovery of
our cultural differences (a good old English cup of tea and a biscuit stateside
would land you with a cold drink and a dumpling!) keeps us laughing.
Why not celebrate with us this weekend with a
trip to watch Independence Day: Resurgence and bask in the splendour of an
altogether different CGI with a supersize popcorn, cheesy nachos and drink so
big you can swim in it.
Thursday, June 30, 2016
Following last month’s success in the Design Connected Bar Stools Competition Set Visions have entered more of our CGI interior images into
another visualisation competition. This month is it for CGarchitect. The
CGarchitect Architectural 3D Awards are the largest awards event for the
architectural visualization industry. Now in its 13th year, the awards attract
entries from top studios, freelancers and students from around the world. Here
at Set Visions we pride ourselves on the architectural composition and
consideration of all our CGI images in addition to the quality of realism and
styling. This competition is a great way to showcase this.
Friday, December 11, 2015
With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.
But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.
Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!
For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.
Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.
No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
No room for the camera
More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
Friday, September 25, 2015
We recently approached an office furniture company to ask whether they’d thought of trying CGI as an alternative to traditional photography.
Up until that point in time they had not been convinced that CGI would give them a quality and realism becoming of their brand.
So… we thought we’d show them what Set Visions’ Pix can do.
You can see the results for yourself:
Set Visions Pix’s honed production processes are grounded by our background in lifestyle product photography.
We know what makes a great photograph.
Our photographers, stylists and CGI artists collaborate to create the perfectly lit and propped compositions.
Smart (and skilled) post-production enables us to seamlessly create composites using live models, and live photographed props such as flowers and plants which are harder to recreate within CGI to the level of realism that we demand. The results - photorealistic CGI photography that our clients love.
Cost savings. There really is nothing to lose.
Our CGI really is remarkably realistic, and with recent advances in technology, as well as our finely tuned efficient production process - it really is great value.
CGI brings a multitude of cost savings for customers who may currently use traditional photography.
For more information read the pages on our Pix website which cover:
Friday, July 17, 2015
Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.
A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.
Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!
In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.
We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.
Monday, August 4, 2014
Social media plays a huge part in the way people showcase their
products, with such a variety of platforms for multi channel viewing. Whatever
you’re using, don’t get left behind… follow us on Twitter, Facebook, Google+,
Pinterest or YouTube.
We use the latest Photographic equipment and CGI Technology, to create
visual solutions seen across lots of social media portfolio sites.
Following us on Social Media could open new opportunities for you!
Saturday, June 21, 2014
Like Monsters Inc., we like doors. All
kinds of doors! Internal doors, external doors, any door you can imagine.
Having successfully created a variety of cgi finishes and cgi textures, we can
apply our 3D skills to any door product for great photorealistic results.
Friday, March 14, 2014
and awareness of photorealistic cgi images within the Kitchen and Bathroom
sector are seen more and more every day. And we’re always happy to see our cgi
interior images feature among such prestigious publications.
Appearing in a recent
feature, a ‘Complete Guide to Kitchens and Bathroom’ reaffirms our reputation
of including a full range of creative studio skills in our CGI photorealistic
visuals. The importance of lighting, styling and creative direction is
inclusive, at Set Visions – it’s built-in.