Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Friday, July 31, 2015

Creative Sources: Trend Spotting - See through chic

We’ve seen a wealth of lovely inspirational imagery recently that fits with the ‘see through chic’ trend.

Gudy Herder of Eclectic Trends blogs about this trend – here’s some highlights of what she has to say:

“The origin of this trend stems from a highly tech ruled world where we feel increasingly scanned. In today’ s life we face a constant correlation of security and surveillance with the human body being scanned at an airport when we travel, while interacting on the internet or tracked by hidden street cameras.”

“It is a movement that invites to discover and explore in a different way, like looking underneath the surface and being marvelled.”

“The trend is translated into fashion with cloudy and light-as-air transparencies, layering of blurry x-rayed images on tulle, peekaboo panels on silk and airy fabrics with a feel of lightness and delicacy.
Applied colours are b&w and charcoal with a stronger accent and referring to radiographs, whereas in fashion, this trend is decoded with more feminine shades with the aim to underline transparency and softness in Pale Pink, Blush, Eggplant, Aqua and Taupe."

“You ‘ll find this trend mainly in photography, art, graphic design and fashion.”

Indeed you will – and here are some amazing examples we’ve spotted recently:


Lifesize sewn fabric sculptures by Do Ho Suh


This summer’s Serpentine Pavillion


Photographer Guillaume Amat places mirrors into industrial and natural landscapes to look both beyond and behind


Transparent tunnels transform this courtyard


Blu Dot Hot Mesh Chair



String rainbows thread art installations


The Zandwacht


Futuristically illuminated undergarments

Thursday, July 30, 2015

Marc proves Pix CGI is far from pointless


Last night one of our CGI artists, Marc, appeared on BBC 1’s Pointless quiz!

You can hear him describe the work he does at Set Visions at 12m.18secs on iPlayer.

Set Visions, although starting as a Photography Studio, has now been at the forefront of creating photorealistic CGI photography for the last decade, primarily for the Kitchens, Bedrooms and Bathrooms industries.

Set Vision’s unique brand of CGI, Pix, brings together our years of photographic experience with the latest 3d rendering technologies to produce photorealistic CGI - styled and composed to sell our client’s products. Far from pointless!

Marc appears again in tonight’s Pointless - so we’ve been asked to hold back on too much info. No spoilers! Watch it yourself here - (Series 14. Episode 2)

Thursday, July 30, 2015

The value of CGI product videos

We are often approached by clients wanting video footage to help promote or explain their products. Although a little more expensive – for certain types of products, using CGI instead of traditional live video offers so much more.

We were recently approached by the UK's number 1 supplier and fitter of uPVC doors and windows, SafeStyle UK, who had been impressed by our Pix CGI portfolio. They were already fully aware of the benefits of CGI video and knew it would provide them with the very best footage to help demonstrate their product.

As you will see from the rushes of the CGI footage we created for them (bottom of post) – Set Visions own Pix brand CGI is more photorealistic than any other on the market – it looks like film; but, unlike traditional video, CGI allows the window’s key benefits and technical aspects to be demonstrated at ease and with grace.

Click here to see how SafeStyle UK have used our CGI to edit their own online video (although readers be aware Set Visions can offer full video production as part of our services).

CGI is increasingly more cost effective
With faster hardware and rendering times, CGI is actually not far from being the same price as live action shoots – but although CGI can be more expensive – it really does offer so much more:
  • Ability to demonstrate products detailed technical functionality – hands free
  • Easily demonstrate extremely small macro details
  • Reusable CGI models
  • Amazing hi-resolution
  • Ability to shoot at and from any angle
For more examples of some of Set Vision’s Motion work, both live action and CGI follow our Vimeo page.

Tuesday, July 21, 2015

Creative Sources: Simple, Clever, Cool

Our creative team of stylists, photographers and CGI artists are constantly scouring the internet for inspiration. Our regular ‘Creative Sources’ blog posts package up all the recent articles and images from various online sources that have inspired - us - our work - and now… hopefully you.

This week it’s all about ‘Simple, Clever, Cool’ - all the simple, clever, cool interiors products that have caught our eye. We can't wait to use some of these for inspiration for upcoming lifestyle photography and CGI.

Set Visions Pix Creative Sources Stylish Design 1

A simple, clever solution to making IKEA furniture a whole lot cooler and individual

Set Visions Pix Creative Sources Stylish Design 2

A very clever and compact desk solution

Set Visions Pix Creative Sources Stylish Design 3

A rather clever and stylish wall mounted lamp

Set Visions Pix Creative Sources Stylish Design 4

A cool combination of materials in these wood & aluminium sideboards

Set Visions Pix Creative Sources Stylish Design 5

Simple use of a simple yet beautiful material
Set Visions Pix Creative Sources Stylish Design 6

A cool approach to some warm, wall mounted lighting

Friday, July 17, 2015

Putting the life in lifestyle CGI photography

Some of our latest work raised some challenges. To persuade our long standing client to step towards a lifestyle approach to their product CGI photography and to push our CGI & photography teams to collaborate to produce our very best levels of photorealistic life-like CGI images.

Set Visions Pix Photorealistic CGI Photography 1

Set Visions Pix Photorealistic CGI Photography 2

A collaboration between our photography and CGI department represents a winning formula - amazing life filled images by utilising live models and difficult to model organic objects - and the cost savings represented by CGI set builds which have no limits. No limits to what they can be, no limits to the camera angles which can be applied and no limits to how often the sets can be reused in the future.

Our clients huge range of new kitchens represented a shift in design - their new kitchen range having been much more ergonomically designed than ever before. With this in mind, we proposed a lifestyle approach to their CGI photography work which would really put customers in the picture - literally!

Set Visions Pix Photorealistic CGI Photography 3

Set Visions Pix Photorealistic CGI Photography 4

In order to engage the customer more - we created lifestyle driven main shots featuring people/live models - enabling the customer to imagine themselves USING the kitchens - and highlighted the usefulness of the kitchens ergonomic design features through 'in-use' cameo/close up shots.

We think you’d be hard pushed to distinguish our CGI images from actual - on set photography. We’re really pleased with the results, as are our clients.

Set Visions Pix Photorealistic CGI Photography 5

Set Visions Pix Photorealistic CGI Photography 6

Friday, July 17, 2015

Creative Sources – Hello Pluto, let’s get Cosmic

Creative Sources Cosmic Trend 1

At this historic moment, as the first close up pictures of Pluto are beamed to us from NASA’s New Horizon's Space Craft we thought we’d share some of our ‘Cosmic’ styling inspirations.

The ‘Cosmic’ trend has been breaking over the last year – you can see it within fashion (see below) – and below we’ll show you some of the home décor and interiors influenced by a new wave of excitement in our universe.

What with the release of Interstellar last year – and the new Star Wars later this year – and oh, wait a minute, in the real (out of this) world – Rosetta mission's comet landing, and the climax of a 3 billion mile journey to the furthest (demoted) planet Pluto… The cosmos is in our consciousness…

We hope you like some of these great objects, artefacts and inspirational images.

Home / objects

Creative Sources Cosmic Trend 2

Out of this world rugs

Creative Sources Cosmic Trend 3

Greetings Earthlings

Creative Sources Cosmic Trend 5

Sculptural table

Creative Sources Cosmic Trend 6


Inspiring Photography & Imagery

Creative Sources Cosmic Trend 7

Abandoned Russian Space Shuttle

Creative Sources Cosmic Trend 8

Jellyfish Aurora

Creative Sources Cosmic Trend 9

A galaxy in a coffee cup

Creative Sources Cosmic Trend 10

Ethereal images


Creative Sources Cosmic Trend 11

An E.T. inspired fashion shoot

Creative Sources Cosmic Trend 12

Some alienesque nebula neon models

Friday, July 10, 2015

We are recruiting for a Project Manager

Set Visions is seeking a Project Manager to join their team based in Bradford, West Yorkshire. Offering a salary of £20000 to £30000 depending on experience.

Set Visions is one of the county’s leading photographic and photorealistic CGI studios. Based in Bradford, West Yorkshire we supply brochure images for some of the country’s leading retailers and manufacturers.

As an exciting, busy creative studio, we are seeking an experienced Project Manager to lead our studio team to ensure that projects are delivered on time and within budget.

You will be joining a passionate and creative team of stylists, photographers and CGI artists that create and deliver wonderful high end commercial images and state of the art interactive visualisers.

This is an amazing opportunity for an individual to contribute to exciting works and develop professionally.

Client-facing Skills are essential to understand the client's needs, and also to build the customer-employee relationship.

The ideal Project Manager must have previous industry experience working in a busy creative environment coordinating multiple projects at one time, from concept through to final imagery, working to tight deadlines and high standards.

As Project Manager you will be responsible for coordinating production, delivery, budgeting, as well as preparing proposals, and coordinate a busy project life cycle. To join this team you must be an agile and creative thinker where achieving the impossible is second nature.

Please see our websites and

If you have the skills and experience to become our new Project Manager please send CVs and covering letters to

Friday, July 10, 2015

We are recruiting - Video Producer – New Department Lead Role

We are looking for a Video Producer – New Department Lead Role.

Here's the job description:

Set Visions are one of the leading CGI and photography suppliers to many of the UK’s largest home decor retailers and manufacturers. We’re now looking to further expand our services of video and cg animation.
We’re looking for a self motivated video producer, ideally with some sales experience with the passion and creativity required to take this fledgling department from strength to strength.

You’ll be coming in at the start as we invest in this department – and we are looking for someone who has the energy, enthusiasm and experience to be the driving force of the department – utilising the animation, videographers and post production expertise we already have in-house.

Please see our website

Salary - DOE

  • Taking client’s brief from creative concept through to final edit
  • Managing our in house creative and production teams, out sourcing when required
  • Managing deadlines and budgets for projects.
  • Working with our sales and marketing staff to produce new sales leads
  • Client facing presentations and quotations.
  • Producing video packages using production techniques, including but not limited to filming in studios, studio set up, studio lighting , autocue operation, writing succinct, factually accurate voice over and editing as well as sourcing other material
  • Seeing content through to publication, Editing and self-publishing where required
  • Being responsible for thinking through and around editorial problems, developing realistic alternative strategies and approaches
  • Experienced in the use of a variety of production equipment
  • Quick to understand a brief and provide creative input
  • Experience working on multiple projects at the same time
  • Experience of working to tight deadlines
  • Self-motivated and able to engage well in a team
  • Sales experience would be an advantage
If interested - please send CVs and covering letter to -

Friday, July 10, 2015

Contributing towards a new life for vulnerable young women

Key to freedom charity

Set Visions' Founder and Director Graham Nelson and his wife Tracy recently represented the company at a charity event for the ‘Key to Freedom’ initiative.

Key to Freedom has been set up to support the Women’s Interlink Foundation (WIF) by giving them a platform to sell their products. WIF works across West Bengal, India, helping vulnerable young women develop skills to earn an income, in this instance producing garments which are eventually sold in Top Shop.

Each garment is hand made and signed by a rescued woman. For each garment purchased, a payment is made directly to her, enabling her to make steps towards building a new life.

Most of these young women have been exposed, since early childhood, to domestic abuse and in most cases have been trafficked into the sex trade. The sale of these products to a wider customer group allows the women who sew and dye the garments to earn a living and regain control of the choices in their lives.

All profits go straight back into the WIF in order to rescue and support more young women and to build new homes.

The Key to Freedom project was initiated in 2012, after The Duke of York visited India as part of Her Majesty The Queen’s Diamond Jubilee celebrations. This was followed by a private visit by Sarah, Duchess of York, who attended the charity luncheon, and Princess Eugenie, who met with the girls. They helped develop their creative ideas and lift the project off the ground.

To contribute to the project, donations can be made at:

Thursday, July 9, 2015

Memphis Trend 1

Memphis Trend 2

These lovely, creative compositions recently caught our eye while scanning our many ‘creative sources’.
Much of our recent styling work has featured both Geometric and the very current Memphis design trend inspired props, textures and patterns (see our stylist Jal’s recent newsletter on Memphis Design).

Memphis Trend 3

These collages – feel like a very modern and sexy interpretation of the pioneering and influential 80’s design group’s work – all created from stationery items – including rubbers, drawing pins and post-its.

Memphis Trend 4

For more of these great collages visit:

For information on Memphis Group visit:

For information on its retro revival:

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600