Tuesday, January 12, 2021
Showcasing brand videos on any platform is a great way to build
brand awareness and increase engagement. Product videos are particularly
beneficial to consumers when researching and comparing products.
A recent project has seen our video production team support
the launch of HiSense’s higher priced TVs into a competitive market. We
produced a series of video shorts that offer clear and a comprehensives
explanation of the product in an aspirational and relatable environment.
Our team led the art direction for the project, creating
detailed concept proposals to make sure the key demographic and target audience
was addressed. The skilled CGI Animation team translated the concept, producing
photorealistic CG animations that were edited in house.
This eye-catching content is now part of HiSense’s
collective marketing campaign, featuring on YouTube and major retail websites.
To see more of our product focused portfolio, visit
our portfolio site or contact the office @ sales@setvisions.co.uk for an informal conversation to see how our
production studio can help convert your online browsers into e-commerce
shoppers.
Tuesday, April 7, 2020
Our ‘how
to’ videos are a tool to inform and educate professional trades people. Engaging and informative
instructions build brand trust and fitters more likely to recommend their
product to the homeowner. As our client, Wickes sell direct to public it is
important their product can easily be installed by professional fitters.
Here our
team produced a fitting video to support the launch of a new product for the
national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.
We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.
The
instructional video was created to sit alongside the launch of Wickes new
handless concept range. Set Visions was integral in setting the art direction
apart from their usual brand imagery; creating photorealistic renders of
aspirational room set which reflects the sleek design concept that has a higher
price point.
This
content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing
campaign.
Here’s our top tips for clear and affective how-to videos
· Reduce overheads by dropping the traditional voice over
· Simplified visuals keep focus on the topic
· Motion graphics communicate essential information
· Music adds to your brand persona
· Keep the same template to build brand recognition
Monday, February 24, 2020
As part of
Set Visions, the Motion team specialise in creating engaging video content.
Trend focused and tailored to your unique story or product, we craft videos
that bring your ideas to life in a truly compelling way.
Our latest 2020 showreel release showcases a range of clips
demonstrating our industry experience and hard graft. Including live action,
CGI and motion graphics, the work showcased proves that we can create
eye-catching visuals and stunning videos no matter the industry.
Our
Clients
We’re proud
to work with a diverse range of clients from international manufacturers to
local build suppliers. We see each video as a collaboration, tailoring the work
to our clients’ needs, budgets and timescales by utilizing our large studio and
full 3D CGI animation tech team.
Our growing
team is made up of art directors, videographers, CGI animators and the
all-important editors, all managed by our inhouse producers.
Our Work
To view more of our engaging work, take a look at our portfolio site.
If you would like to find out more about how we work and creating your own
video content, please don’t hesitate to get in touch!
Wednesday, October 12, 2016
The vital
importance of video in online marketing is widely documented. Videos
convey your brand and showcase your product. Get ahead of the competition
and let our videos evoke and deliver the right message for you. We’ve
launched the ‘MOTION’ department to support our customers in expanding their
image content into video and animation in a creative, cost effective and
informative way.
Check out the Motion website, view our showreels and ask us how we could help you develop your
product launches, promotions and presentations... motion.setvisions.co.uk
