Tuesday, November 12, 2019
The IFA is a global showcase for entertainment technology, industry research and product launches. The event attracts international attention and Set Visions were proud to be part of it. Roku, the global streaming platform, is launching America’s top selling TV to the UK in conjunction with our CGI client, Hisense, who are the 4th largest TV company in the world. By expanding their presence in Europe and launching in the UK Hisense needs high quality promotional material that’s adaptable to any platform.
Set Visions was commissioned to create the promotional video highlighting the form and function of the product. By using CG animation our client took advantage of their existing assets, adapting their existing material to create new and cost-effective content. As a long-standing client of ours, the Hisense video was created efficiently and to brand guidelines.
With the animation produced by the Set Visions team being personally requested by the SEO to be shown at the Roku keynote speech, our team quickly provided the specially edited version in the specific large scale output.
To see us in action, scroll to 24:24 minutes in. The keynote speech was delivered at the IFA to industry experts in the technology and entertainment field. As a team we are proud to be able to contribute to a global event and the on going success of the brand.