Monday, October 29, 2018
Set Visions offer AR
apps which are perfect for retail.
Gone are the days of clunky handsets and awkward QR codes - a simple
download to a smart device and your customer is away. The interactive technology has finally found
solid footing with retailers, allowing potential consumers to interact and
experience product without leaving home.
This is a great tool to enhance your customer’s journey to satisfy
their ever-growing expectations. Within minutes, your customer can understand
your product gaining useful information, building confidence in the purchasing
process.
To discuss how this can become part of your digital strategy
contact our Sales Team sales@setvisions.co.uk or
contact the Studio on 01274 610600 for a personal demonstration.
Monday, October 29, 2018
Unique and
eye-catching video content is essential for your website. We’ve all been sent that cute cat video which
then goes viral on social media - your product videos can do exactly that. Sharing on social media brings free exposure
to the market place, hitting uncapped audience levels.
This montage of videos our Motion department created
for the on-line team at Asda are a great balance of product info with engaging
content. These were designed and created
in-house, specifically to fit with Asda’s brand guidelines for their
advertising campaign.
Consumers insist on instant information; choosing to watch a
six second product video rather than a two-minute read across multiple pages. After
the initial video content investment, shopping conversion rates and Google
rankings are boosted...It’s a simple scream!
To see how you can stand out in the market place have a chat with our Motion
team on 01274 610600 or visit our portfolio site for more examples of
visually engaging and informative product videos.
Monday, September 10, 2018
As a creative content
agency, Set Visions collaborates with clients to deliver engaging imagery and
video to support their marking needs. Digital Marketing is an increasingly important
part of a brand’s strategy in a highly competitive online market that offers
multiple platforms from YouTube to Twitter to Instagram and Snapchat to
maximise a brand’s visual reach.
A recent project with Wickes kitchens saw us develop a
number of marketing solutions for their new product offering. Their handleless kitchen ranges needed a style
concept, imagery for brochure and video to build awareness. Our in-house team produced this exceptional
content over a number of phases with our project managers working with key
stakeholders via on online approval tool and face to face presentations.
The minimalist kitchens were designed to reflect the
Intelliga True Handleless system with clean flowing lines and key statement
style. CGI stills were produced ensuring
the images were technically correct and satisfied to the visual guideline our
Art Director set. Here’s the development
of one of the ranges, Esker.
The CGI team then expanded the concept a step further and
animated key elements to bring the kitchens to life. This new content was then edited with motion
graphics to highlight key call outs to the customer. The result is a fantastic video resource that
can easily be re-edited for specific audiences and platforms.
To see how our creative team can help you develop a brand
voice, extend your customer reach and improve your Google rankings get in contact with the team on 01274 610600.
Monday, July 2, 2018
Video has rapidly
become the most effective way to sell your product online. By visually engaging with your current and
potential customer base, you can build trust and communicate the values of your
brand and key selling points of your product. Not only does video boost your Google rankings,
it is encouraged on social media to be shared, gaining huge exposure to a new
audience.
Hisense, one of our global clients,
launched their product to sit alongside the sponsorship of the 2018 FIFA World Cup
in Russia. The marketing campaign has
seen their brand reach global audiences, with video being key to their
marketing strategy.
By using video on their
website to support the new product launch Hisense can
easily communicate key product features and benefits whilst engaging with their
customers for longer, leading product interest into product purchase.
The creative team at Set
Visions have designed the CGI videos to be easily adaptable to suit alternative
products. This means we can quickly produce vital content within brand
guidelines for our client who needs to be responsive to the market.
To see how we can help convert your
marketing investment into an advertising tool get in touch with our team on 01274 610600 or visit our Motion portfolio.
Monday, March 26, 2018
Set Visions
has an exciting opportunity for a Video Producer - New Department Lead to join our team based in Bradford.
We
are one of the leading CGI and photography suppliers to many of the UK’s
largest home decor retailers and manufacturers. We’re now looking to further
expand our services of video and CG animations within the Motion department.
We
are looking for a self motivated Video Producer - New Department Lead, ideally with some
sales experience with the passion and creativity required to take this
fledgling department from strength to strength. You’ll be coming in at the
start as they invest in this department, we are looking for someone who has the
energy, enthusiasm and experience to be the driving force of the department –
utilising the animation, videographers and post production expertise we already
have in-house.
Key responsibilities of the Video Producer - New Department Lead
-
Taking client’s brief from creative concept through to final edit.
- Managing in house creative and production teams, out sourcing when required.
- Managing deadlines and budgets for projects.
- Working with their sales and marketing staff to produce new sales leads
- Client facing presentations and quotations.
- Producing video packages using production techniques, including but not
limited to filming in studios, studio set up, studio lighting, autocue
operation, writing succinct, factually accurate voice over and editing as well
as sourcing other material.
- Seeing content through to publication, Editing and self-publishing where
required.
- Responsible for thinking through and around editorial problems, developing
realistic alternative strategies and approaches.
The ideal Video Producer - New Department Lead must have
-
Experience in the use of a variety of production equipment.
- Quick to understand a brief and provide creative input.
- Experience working on multiple projects at the same time.
- Experience of working to tight deadlines.
- Self-motivated and able to engage well in a team.
- Sales experience would be an advantage.
If
you feel you are the right candidate for the role as their Video Producer - New Department
Lead then please send your CV to info@setvisions.co.uk with any relevant
online portfolio links.
Wednesday, January 17, 2018
Video content is vital
to engage with online customers. Video is a great channel to explain unique
tech and design features that aren’t necessarily common knowledge or visible. Design
features are often the tipping point for a customer to click the ‘Buy Now’
button, lifting your product above the competition. The challenge for our
in-house team is to make the content both engaging and informative.
Our video department, Motion, strategically plan every
animation to keep videos short and educational whilst informing the customer of
all the benefits in one place. This eliminates the need for further information
searching, retaining the viewer’s attention and more importantly their
purchasing decision.
A recent project has seen us complete a range of such CGI
animations that does just that for Hisense, simply explaining their high-tech fridges
and TV’s in a way the customer can relate to. These CG videos show that not all
fridges are made equal - therefore giving the customer a more informed choice
and confidence in the brand and product.
