Monday, January 24, 2022
Product videos to build consumer confidence
A long-standing photography client came to us with a great request – to produce a technical product video that appeals to their established customer base. A mattress is a considered purchase, with multiple options on the market. We needed to effectively highlight the product features and benefits to assist in the purchase decision.
Working from supplied products, our CGI team modelled and animated a product cut away to demonstrate the technical design of the mattress. The function of each layer was further highlighted with the use of motion graphics. Using existing product photography along with our client’s own location footage, the result is a technical video that highlights the hand finished charm of the product and solidifies the brand message.
To keep the project as cost-effective as possible the team created a master video, with subsequent edits quickly produced for the alternative products in the range.
If you have a video project in the pipeline and you’d like to discuss your options, contact the studio for a friendly consultation.
