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Friday, July 10, 2015

Contributing towards a new life for vulnerable young women

Key to freedom charity

Set Visions' Founder and Director Graham Nelson and his wife Tracy recently represented the company at a charity event for the ‘Key to Freedom’ initiative.

Key to Freedom has been set up to support the Women’s Interlink Foundation (WIF) by giving them a platform to sell their products. WIF works across West Bengal, India, helping vulnerable young women develop skills to earn an income, in this instance producing garments which are eventually sold in Top Shop.

Each garment is hand made and signed by a rescued woman. For each garment purchased, a payment is made directly to her, enabling her to make steps towards building a new life.

Most of these young women have been exposed, since early childhood, to domestic abuse and in most cases have been trafficked into the sex trade. The sale of these products to a wider customer group allows the women who sew and dye the garments to earn a living and regain control of the choices in their lives.

All profits go straight back into the WIF in order to rescue and support more young women and to build new homes.

The Key to Freedom project was initiated in 2012, after The Duke of York visited India as part of Her Majesty The Queen’s Diamond Jubilee celebrations. This was followed by a private visit by Sarah, Duchess of York, who attended the charity luncheon, and Princess Eugenie, who met with the girls. They helped develop their creative ideas and lift the project off the ground.

To contribute to the project, donations can be made at: http://uk.virginmoneygiving.com/fund/keytofreedom

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